If Paraguayan javelin thrower Leryn Franco is not the most beautiful athlete at the Beijing Games, we really need to get our eyes checked.

She kept the entire Bird's Nest stadium enthralled and waiting and in the end, the lovely Yelena Isinbayeva showed everyone why she's the best in the business.

Guo Jingjing is better known as China's diving Princess and she's now the most decorated Olympic female diver with six career medals.

While many athletes are able to parlay their celebrity into successful business ventures, Olympians, for all their tenacity and dedication, by and large don't have the same entrepreneurial edge.

Topping the list of billionaire brands with a presence in Beijing is, no surprise, Nike, the American sportswear icon founded and still chaired by billionaire Phil Knight.

Back in 1992, Michael Jordan told reporters he was willing to go as long as the U.S. Olympic committee understood that he viewed his trip to Barcelona, Spain, "as a vacation."